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    Tinkers » Product Reviews » Taste Test! Leading Brand Cheez-It Vs. Knock-Offs

    Taste Test! Leading Brand Cheez-It Vs. Knock-Offs

    Posted: 10/07/2019 | Last updated: 07/16/2024 by Erin K. Browne 32 Comments
    Post may contain affiliate links via Amazon Associates or other programs. (Disclosure)

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    Everyone loves a fun taste test!  Especially me because, you know, food is awesome.  I employed the opinions of my husband, Matt, for this test as well and we sought out to determine whether the generic/store brands of baked cheese snack crackers are just as good as the leading brand, Cheez-It.

    Methodology:  I set up a blind taste test so that we could remove any bias from our thoughts when trying each cracker.  I'm including the brand information as well as its corresponding number in the taste test, but just so there's no confusion, we did not know which brand each cracker was when we were tasting and rating each one.

    Early Notes:  When comparing nutrition labels for each brand, they are fairly similar in calorie and fat content, with sodium content being the one that varied the most.  Great Value (Walmart) and Kroger brand are the cheapest of the five brands that we tried, and Annie's Organic is the most expensive.

    The ingredients lists had similarities but the most general statement I can make about them is that all of them, Annie's excluded, contained lots of...schtuff.  But will the superior ingredients and price tag of the organic brand also come through with the best flavor?  Let's find out!

    #1: Baker's Harvest Cheese Crackers (Dollar Tree)

    Price: $0.14/oz

    Ingredients: Enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), high oleic canola and/or soybean oil (with tbhq and citric acid for freshness), cheddar cheese (milk, salt, cheese cultures, enzymes, annatto (color)), enzyme modified skim milk cheddar cheese product (pasteurized skim milk, whey and milk protein concentrate, cheese cultures, salt, enzymes), contains 2% or less of: salt, paprika, natural flavor, leavening (yeast, baking soda), yeast extract, color (paprika oleoresin, annatto extract, turmeric extract), enzymes

    Erin: The appearance is convincing, nice crunch and structure.  Cheese flavor hits you late but is good once it's there - bit salty.

    Matt: Smells like wax paper, but tastes okay other than a slight aftertaste.

    #2: Kroger So Cheesy! Baked Cheese Bits

    Price: $0.12/oz

    Ingredients: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONO NITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID), CANOLA AND/OR SOYBEAN AND/OR PALM OIL (WITH TBHQ FOR FRESHNESS), CHEDDAR CHEESE AND CHEESE MADE FROM SKIM MILK (SKIM MILK, WHEY, MILK PROTEIN CONCENTRATE, CHEESE CULTURES, SALT, ENZYMES, ANNATTO EXTRACT FOR COLOR), CONTAINS 2% OR LESS OF: SALT, PAPRIKA, YEAST EXTRACT, YEAST, PAPRIKA OLEORESIN AND ANNATTO AND TURMERIC EXTRACTS FOR COLOR, BAKING SODA, NATURAL FLAVOR.

    Erin:  Lots of large pieces of visible salt, squares are baked up pretty thick.  Good crunch but could definitely use a little more cheese flavor - good salt balance.

    Matt:  Shaped well, not many broken pieces.  Cheese flavor is there but takes a while to hit your taste buds.

    #3. Cheez-It

    Price: $0.31/oz

    Ingredients: Enriched flour (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), vegetable oil (soybean and palm oil with TBHQ for freshness), cheese made with skim milk (skim milk, whey protein, salt, cheese cultures, enzymes, annatto extract color).Contains 2% or less of salt, paprika, yeast, paprika extract color, soy lecithin.

    Erin:  Perfect cheese flavor, nice crunch and toasty flavor, no aftertaste and the right amount of salt.

    Matt:  Looks more toasted than the others.  Cheese tastes like a sharper cheddar and the flavor hits you right away.

    #4: Great Value Cheddar Cheese Crackers (Walmart)

    Price: $0.12/oz

    Ingredients: ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), SOYBEAN OIL, CHEDDAR CHEESE (MILK, SALT, CHEESE CULTURES, ENZYMES, ANNATTO), SALT, CHEDDAR CHEESE (MILK, CULTURES, SALT, ENZYMES), PAPRIKA, PAPRIKA OLEORESIN, YEAST WITH ASCORBIC ACID, MALTED BARLEY FLOUR.

    Erin: Looks papery and thin, like it'd just fall apart.  It kind of disintegrates in my mouth and tastes like literally nothing.

    Matt:  I think this one has the best appearance but it has almost no flavor.

    #5. Annie's Organic Cheddar Squares

    Price: $0.40/oz

    Ingredients: Organic Wheat Flour, Expeller-Pressed Sunflower Oil, Organic Whole Grain Wheat Flour, Salt, Cheddar Cheese (Pasteurized Milk, Cheese Cultures, Salt, Enzymes), Yeast, Organic Paprika, Cultured Whole Milk, Nonfat Dry Milk, Onion Powder, Celery Seed Powder, Annatto Extract (for Color), Mixed Tocopherols (Vitamin E ) to Protect Flavor.

    Erin: This one looks darkest, most toasted, and the most sturdy.  Flavor is vile - tastes like cheese that's on the verge of going bad.

    Matt:  Evenly toasted with a good color, but tastes like pure cardboard.

    The Results

    So in an unremarkable reveal, we both agreed that the leading brand, Cheez-It, took the crown for the best baked cheese crackers.  It has, by far, the best and most "real" cheesy flavor of all of the brands and strikes a good balance with the salt content.  Surprisingly, though the most expensive organic brand, Annie's, was undeniably the loser of the bunch.  There is just something wrong with the cheese flavor in the cracker and they are actually kind of unpleasant to eat.  That leaves the Walmart, Kroger, and Dollar Tree brands right in the middle, and of those three, Kroger and Dollar Tree taste the best. In my opinion, if you're trying to balance price with taste, I'd go for the Kroger brand crackers, as they are half as expensive as the leading brand but is still a totally decent snack.

    Gotta tell ya, I was totally hoping that an underdog store brand would dethrone the leading brand as the superior product, but alas, this time the name brand wins out.

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    About Erin K. Browne

    Erin K. Browne is an author of a cookbook (The Unofficial Dollywood Cookbook, Simon & Schuster/Adams Media) and Dollywood guide (The Ultimate Guide to Dollywood, Simon & Schuster/Adams Media) She has over two decades experience with recipe development. Erin is a mom of two human babies and a sweet kitty named Biscuit Fingers ("Ketto"). She loves comfy clothes, sarcastic t-shirts, and reading thrillers. Make her day and toss her a like on Facebook or follow her on Instagram. Post may contain affiliate links including those via the Amazon Associates program

    Reader Interactions

    Comments

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    1. Name

      October 13, 2023 at 5:07 pm

      Next time, you should include cheese nips. I honestly like them better than all of these!

      Reply
    2. George Moy

      December 04, 2022 at 7:16 pm

      I’m surprised that you have said something nice about about Kroger so cheesy crackers,you should try the white cheddar,a bit bland when I eat it I add garlic and other spices to make it taste good at least I wish you try the other Cheez It crackers flavor bacon cheddar, cheddar jack and jalapeño cheddar BECAUSE the other reviewer on thrillist wasn’t very nice on flavors like bacon cheddar, its like port wine cheese, not like liquid smoke whatever he said about jalapeño again it taste like taco Doritos and finally cheddar jack its a real sharper cheese flavor a enjoyable sweet flavor, nothing like the original Cheez It flavor, so I hope you don’t take this feedback comment,personally.

      Reply
    3. Celeste Herrin

      October 22, 2019 at 8:43 am

      Who won? Thanks ??

      Reply
      • Celeste Herrin

        October 22, 2019 at 8:44 am

        The question marks were actually a smiley face, but I guess it doesn't register here. Made it look like a rude question.... Sorry

        Reply
    4. Amanda Whitley

      October 11, 2019 at 10:19 pm

      i do enjoy them. i always wonder if knock offs are as good

      Reply
    5. Celeste Herrin

      October 11, 2019 at 9:25 pm

      Yes I very much enjoy reading taste tests like this. It's very helpful when shopping for groceries. I personally like the store brand better also.

      Reply
    6. Tracie Cooper

      October 10, 2019 at 4:11 pm

      I do and we love to find more budget friendly options for our favorite snacks!

      Reply
    7. Theresa

      October 10, 2019 at 1:07 pm

      Yes, I did like reading this since I love cheese crackers!

      Reply
    8. cheryl s

      October 09, 2019 at 7:29 pm

      Yes if it's a product I typically eat

      Reply
    9. Lynne

      October 09, 2019 at 4:36 pm

      Yes, I very much enjoy reading taste tests to help me know if I should give a product a try or not.

      Reply
    10. Cindy Merrill

      October 09, 2019 at 4:10 pm

      I'm a food Historian and reading Food reviews is what i love to do!

      Reply
    11. beth shepherd

      October 09, 2019 at 9:03 am

      We love doing this. WE just did this with candy corn the other day. Brachs is by far the best! Thank you

      Reply
    12. Susan

      October 09, 2019 at 2:04 am

      When I was a newlywed, I made the mistake of buying Cheese Nips instead of Cheez-It. I only did that once so I’m still married!

      Reply
    13. Tiffany Banks

      October 09, 2019 at 12:31 am

      I love reading about taste tests!

      Reply
    14. Leela

      October 08, 2019 at 7:49 pm

      I love reading posts like this. I've had a book since I was a teen that has taste tests just like this comparing favorites from various brands.

      Reply
    15. jeremy mclaughlin

      October 08, 2019 at 9:28 am

      Yes I enjoy reading the taste test results.

      Reply
    16. kathy Persons

      October 08, 2019 at 7:32 am

      Yes I do but I already have my favorite cheese crackers

      Reply
    17. Stephanie Liske

      October 07, 2019 at 11:09 pm

      Sometimes. I often times just prefer to taste test myself.

      Reply
    18. Susan Christy

      October 07, 2019 at 10:33 pm

      Yes! I've thrown or given away foods that I thought sounded good but were actually not that great. Any help I can get is great!

      Reply
    19. Charlene S.

      October 07, 2019 at 9:33 pm

      Yes, it gives me an idea if I would like the product or not.

      Reply
    20. Katherine Donovan

      October 07, 2019 at 7:52 pm

      I like reading taste tests. I love to try new brand and products and appreciate input from someone who has tried the a product.

      Reply
    21. Calvin

      October 07, 2019 at 6:22 pm

      For sure, there are many generic brands that taste the same.

      Reply
    22. Ann Fantom

      October 07, 2019 at 4:58 pm

      Yes, taste tests are very interesting

      Reply
    23. Pamela

      October 07, 2019 at 3:15 pm

      Love the taste test post and yes, love Cheez Its!!

      Reply
    24. shelly peterson

      October 07, 2019 at 1:32 pm

      I do love reading taste tests.

      Reply
    25. Audrey Stewart

      October 07, 2019 at 12:15 pm

      I have never done a Taste Test, but it looks like fun!

      Reply
    26. Dana Rodriguez

      October 07, 2019 at 11:09 am

      I love this test! We love Cheez - It snacks so I was honestly curious. Great post and I just LOVE this garland. Have a great week!

      Reply
    27. Kathy CookWatts

      October 07, 2019 at 10:56 am

      Yes! I love hearing about new snacks before I buy. Although tastes are pretty subjective, certain things are a nice heads up, like if a product is too sweet or too bland- it's great to hear something objective that is not an ad.

      Reply
    28. Julie L.

      October 07, 2019 at 10:54 am

      yes I love reading taste-test results! i got some annie's cheddar cheese bunnies and was surprised that they tasted burnt! glad to see its not just me

      Reply

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